http://journal.stieamsir.ac.id/index.php/amj <p><strong>Amsir Journal Manajemen - (AMJ) </strong>is a peer-reviewed journal published by the Faculty of Business Andi Sapada Institute of Social and Business Sciences. AMJ is published twice a year in April and October.<br>This journal provides direct open access to content with the principle of free availability in the public interest and supports greater global knowledge exchange.</p> <p align="JUSTIFY">Please login to AMJ!</p> Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada en-US Amsir Management Journal 2807-2529 http://journal.stieamsir.ac.id/index.php/amj/article/view/710 <p>This article examines the transformation of the good faith principle in Indonesian contract law in response to the rise of platform-based digital business transactions. It identifies a fundamental tension between the classical, text‑oriented understanding of good faith in the Civil Code and the structural realities of the platform economy, where contracts are formed and performed through algorithms, standard‑form clauses, and interface design. Using a normative juridical method with statutory, conceptual, and case approaches, the study analyzes civil law doctrines, Indonesian legislation on electronic transactions and consumer protection, as well as contemporary scholarship on good faith, dark patterns, and digital contract governance. The findings show that, in its current formulation, the good faith principle remains too abstract and remedial, so it is unable to address asymmetric power, information, and technological control embedded in digital platforms. The study therefore proposes a reconstruction of good faith as a structural governance standard that operates ex ante at the level of contract design and platform architecture, anchored in transparency, fairness in design, and proportional risk allocation. Such a reconceptualization would guide legislators, courts, and platform providers in developing concrete benchmarks for lawful digital practices, enabling good faith to function as an effective safeguard of contractual justice and consumer protection in the platform economy.</p> Arini Asriyani Murdiono Murdiono Rahmat Eko Prabowo A.P. Jaya Negara M.A Copyright (c) 2025 Amsir Management Journal 2025-09-30 2025-09-30 6 1 1 12 10.56341/amj.v6i1.710 http://journal.stieamsir.ac.id/index.php/amj/article/view/711 <p>This&nbsp; study explores the integration of Environmental, Social, and Governance (ESG) principles and legal compliance in the business models of geology-based companies in Indonesia, emphasizing how profitability aligns with social and environmental responsibility. Using a qualitative normative-empirical approach through legal analysis, company case studies, interviews, and document review, the research finds that embedding ESG into core operations can enhance financial performance, social legitimacy, and legalrisk management when supported by profitability, strong leadership commitment, and clear implementation strategies. However, ESG adoption often remains compliance-driven, constrained by managerial capacity, greenwashing risks, and limited performance indicators linking financial and non-financial outcomes. The study concludes that geological companies should view ESG and CSR regulations as foundations for innovation and long-term competitiveness rather than regulatory burdens, thereby integrating profitability and socio-environmental responsibility within a sustainable business management framework</p> Nurhaedah Hasan Haslindah Hasan Muh. Haedar Hasan Dina Maliah Hasan Muh. Aksah Sahudi Copyright (c) 2025 Amsir Management Journal 2025-10-05 2025-10-05 6 1 13 22 10.56341/amj.v6i1.711