Amsir Management Journal

The Influence of Education and Social Status on Dui Pappenre's Value: Family Financial Implications

Mulyana Machmud — 2024-10-02

This study examines the influence of education level and social status on determining the Dui Pappenre value and its implications for family finances in Bugis traditional marriages. Using a qualitative method with a case study approach, this study analyzes the financial impact of high Dui Pappenre values on the economic stability of men's families and the financial management strategies of young couples after marriage. The results show that high Dui Pappenre values impose a significant financial burden, causing decreased liquidity, increased debt, and reduced family investment capacity. Young couples implement financial management strategies, including detailed budgeting, spending priorities, systematic debt repayment efforts, and improving financial literacy. This study emphasizes the importance of a balance between preserving cultural traditions and family economic well-being and recommends constructive dialogue to adjust Dui Pappenre values to be more realistic with current economic conditions

Modernization and Transformation Perception as well as Practice Dui Pappenre: Challenges for Human Resource Management in Society Bugis Contemporary

Ruslan Abdullah — 2024-10-05

This study examines the transformation of Dui Pappenre's perceptions and practices in the context of the modernization of contemporary Bugis society and its implications for human resource (HR) management. Using a qualitative method with a case study approach, this study explores how the Dui Pappenre tradition affects the productivity, career development, and welfare of the young generation of Bugis in the world of work. The study results show that the financial stress caused by Dui Pappenre can reduce work motivation, productivity, and work quality, as well as affect career decisions and stress levels. To address these challenges, a comprehensive approach to HR management is needed, including financial aid programs, flexible policies, and creating an inclusive organizational culture. The study concludes that integrating Dui Pappenre's understanding of cultural practices into HR policies can help individuals manage financial challenges while maintaining productivity and well-being, as well as creating a more harmonious and effective work environment.

Strategi Kepemimpinan Kepala Madrasah dalam Era Digital: Meningkatkan Kinerja Pendidik dan Prestasi Siswa

Nani Asyafi'iyah — 2025-02-02

This study examines the role of madrasah heads in improving teacher performance at Madrasah Ibtidaiyah PSM Jerukgulung using a qualitative approach. The results of the study show that the head of the madrasah plays the role of educator, supervisor, leader, manager, motivator, and innovator. These roles are realized through involvement in teacher quality improvement, classroom visits, decision-making, cooperation, coordination, planning, awarding, and discipline enforcement. However, there are several obstacles such as human resource and time management, difficulty understanding teacher characteristics, and educational supervision

Membangkitkan Potensi: Transformasi SDM UMKM Happy Kue Lompong Melalui Pelatihan Inovatif

Nilam Handayani — 2024-10-25

This study analyzes the training and human resource development program in Happy Kue Lompong MSMEs. Using a descriptive qualitative approach, the data was collected through observation and interviews, and then analyzed with the Miles and Huberman model. The results show that the program is implemented according to employees' needs and working conditions, aiming to increase their understanding, motivation, and capacity. The method used is work-in-progress education. The benefits are felt by employees and non-employees alike. Supporting factors include organizational support while inhibiting factors include a lack of post-training attention and employee motivation. The evaluation is carried out informally between the employee and the owner.

Implementation of Balanced Scorecard in Geological Exploration Project Performance Evaluation

Hamida Hasan — 2024-10-30

This study examines the application of the Balanced Scorecard in evaluating the performance of geological exploration projects through a qualitative approach. The study explores how the four perspectives of the Balanced Scorecard (finance, customers/stakeholders, internal business processes, and learning and growth) can be tailored to the unique characteristics of geological exploration projects. The results show that the Balanced Scorecard, when appropriately adjusted, can be an effective tool for comprehensively evaluating performance, managing risk, and aligning short-term goals with long-term strategies. Although its implementation faces challenges, especially in determining the appropriate metrics, the Balanced Scorecard has proven to help companies manage the complexity and uncertainty inherent in geological exploration projects, while still considering long-term sustainability aspects.

Social Media Marketing, Brand Loyalty, and Entrepreneurial Growth: A Path toward Sustainable Business Advantage

Pandi Putra — 2025-10-16

This study examines how social media marketing influences business sustainability through the mediating role of brand loyalty among micro, small, and medium enterprises in the trade sector. Academically, it advances marketing and entrepreneurship theory by integrating the Resource-Based View, Customer-Based Brand Equity, and Triple Bottom Line frameworks to explain how digital capabilities transform into sustainable competitive advantage. Using data from 200 respondents analyzed with Partial Least Squares–Structural Equation Modeling, the findings confirm that effective social media engagement enhances customer loyalty, which in turn drives sustainable business performance. The study reveals that digital marketing success is rooted in trust-based relationships rather than short-term promotion, emphasizing that relational value mediates technological advantage. These insights provide practical implications for MSME owners and policymakers to strengthen digital literacy, relational marketing, and sustainability-oriented strategies to ensure long-term business resilience in the evolving digital economy.